Generative research : Focus group/itw, Field study, Personas, User journey, Tasks flows, Competitive audit, Use cases, Value proposition, Moodboard, Culture-based user interface design
Evaluative research : Usability studies, Heuristic review, Focus group/itw, Metrics analysis, Taxonomies, Quant/Qual UX research.
Tools : Dovetail Maze Analytics Lookback Hotjar Prototypes Videos, pdf or spreadsheets for findings presentation
Information architecture, Personas, Empathy maps, Storytelling / user journey, Wireframes, Interactive prototyping, Art direction / branding, Holistic & multidisciplinary approach
Figma Git (prototype on existing code) HTML, CSS & JS Proto Pie(IxD) Maze
Conversion of kpis into design strategy, Growth Design, Metrics analysis, A/B Test, Conversion optimization design, Product strategy, Competitive audit, UX Design consultancy, QA & iteration.
Object Oriented UX, Streamlined design handoff to dev, Support to front integration, Components Library creation, GIT, Visual design & illustration.
Frameworks : React React native Django Storybook Styled-component Angular Ruby on Rails Tailwind
Project management, Governance and process definition, Design system, Design validation (Quant/Qual), Product/Feature Roadmap, UX Design consultancy, QA & iteration, Languages (I speak Spanish, English and French), People Management & Team Leadership, Design complexity management and facilitation.
2024 (WIP). Paris, France
Work in progress. Creative skills assessment SaaS platform used by companies during their hiring process. It provides pre-employment tests and programming tests to evaluate candidates' creativity and problem-solving abilities.
2021 - 2024. Boston, USA
GenAi Subtitling SaaS (Amara) serving clients such as Google, LinkedIn, The New York Times, Medallia or Swarovski.
2020 - 2021. Spain / Germany
Full design ops cycle (research & design ops) for an IPaaS serving well-known clients such as Financial Times or Roche.
2015 - 2019. US, Canada, LATAM, Germany
Global Requirements and QA Ops Lead - (HRIS Program)
AI Integration UX Process
Storybook
Home made hot sauce
Alongside my design activities I like to paint and make music.
See the stuff I crafted
I published a book about creativity.
Have a look...My goal is to help you create great and profitable products.
If you drop me a line about your work and the challenges you face I will reply with some suggestions (I always do).
You can also directly schedule a call.
Thank you for your interest.
I work from the Canary Islands, Spain. GMT Time zone UTC +0, London time.
