Generative research : Focus group/itw, Field study, Personas, User journey, Tasks flows, Competitive audit, Use cases, Value proposition, Moodboard, Culture-based user interface design
Evaluative research : Usability studies, Heuristic review, Focus group/itw, Metrics analysis, Taxonomies, Quant/Qual UX research.
Tools : Dovetail Maze Analytics Lookback Hotjar Prototypes Videos, pdf or spreadsheets for findings presentation
Information architecture, Personas, Empathy maps, Storytelling / user journey, Wireframes, Interactive prototyping, Art direction / branding, Holistic & multidisciplinary approach
Figma Git (prototype on existing code) HTML, CSS & JS Proto Pie(IxD) Maze
Conversion of kpis into design strategy, Growth Design, Metrics analysis, A/B Test, Conversion optimization design, Product strategy, Competitive audit, UX Design consultancy, QA & iteration.
Object Oriented UX, Streamlined design handoff to dev, Support to front integration, Components Library creation, GIT, Visual design & illustration.
Frameworks : React React native Django Storybook Styled-component Angular Ruby on Rails Tailwind
Project management, Governance and process definition, Design system for various UI platforms, Components Library creation, Design validation (Quant/Qual), Product/Feature Roadmap, UX Design consultancy, QA & iteration, Languages (I speak Spanish, English and French), Full Service Delivery, Design complexity management and facilitation.
2024 (WIP). Paris, France
Work in progress. Creative skills assessment SaaS platform used by companies during their hiring process. It provides pre-employment tests and programming tests to evaluate candidates' creativity and problem-solving abilities.
2021 - 2024. Boston, USA
GenAi Subtitling SaaS (Amara) serving clients such as Google, LinkedIn, The New York Times, Medallia or Swarovski.
2020 - 2021. Spain / Germany
Full design ops cycle (research & design ops) for an IPaaS serving well-known clients such as Financial Times or Roche.
2015 - 2019. US, Canada, LATAM, Germany
Global Requirements and QA Ops Lead - (HRIS Program)
AI Integration UX Process
Storybook
Home made hot sauce
Alongside my design activities I like to paint and make music.
See the stuff I crafted
I publish a monthly newsletter for people interested in creativity.
Subscribe here if you are not already a member!My goal is to help you create great and profitable products.
If you drop me a line about your work and the challenges you face I will reply with some suggestions (I always do).
You can also directly schedule a call.
Thank you for your interest.
I work from the Canary Islands, Spain. GMT Time zone UTC +0, London time.
